Italy UEFA EURO 2008 Revolution T-Shirt

- 100% cotton White t-shirt - Double needle construction stitching at seams - Multi printed t-shirt designed for the UEFA EURO 2008 Soccer Championship - Color inserts - Country primary logo on front - EURO 2008 logo printed on sleeve - Team country name printed on back

Generally an appreciation is good news for EU consumers who buy from abroad. It is bad news for exporters who will find a decrease in their profit margins. An appreciation can help reduce inflation in the Eurozone but could also cause lower economic growth.

1. Exports more expensive An appreciation in the EURO means the Euro is worth more compared to other currencies like the dollar. Therefore EU exports will be more expensive and less competitive. Therefore there will be a fall in demand for exports. However the effect depends upon the elasticity of demand. If demand is inelastic then there will only be a small fall in quantity demanded.

2. Imports into the EU will be cheaper. Therefore demand for imports will increase. Again the effect depends on elasticity of demand. If demand is elastic then there will be a big increase in value of imports.

3. Fall in Economic Growth With falling exports and rising imports there is likely to be a fall in AD. This assumes demand is relatively inelastic. Therefore with a fall in AD (or AD increasing at a slower rate) there will be a fall in economic growth (Or economic growth will increase at a slower rate.) This will also help to reduce inflation.

4. Reduce inflationary pressures. This is because:

a. Lower Aggregate Demand

b. Reduced price of imported goods.

c. increased incentive for exporters to cut costs and increase efficiency.

5. Worsening of the Current Account. The EU current account deficit is likely to increase. This is because exports fall and imports increase. However it does depend on the Marshall Lerner condition. This states that an appreciation in the exchange rate will lead to a deterioration of the current account if PED of Exports + PED of imports >1 (demand is relatively elastic)

However the effect of an appreciation in the Euro depends upon 2 things:

1. The state of the economy. If the economy is close to full capacity then a slowdown in the growth of AD may be beneficial for reducing inflation and growth wont fall.

2. It depends upon other factors affecting AD. At the moment interest rates in the EU are relatively low, therefore this is encouraging consumer spending and therefore AD is rising despite an appreciation.

More: Macro Economics Essays

Richard Pettinger studied Politics and Economics at Lady Margaret Hall, Oxford University. He now works as an economics teacher in Oxford. He enjoys writing essays on Economic and he edits a site - Economic Help. http://www.economicshelp.org/